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The Issue with Private Marketplaces

The subject of Private Marketplaces (PMPs) is trending once again. Are they worth the hype?
The Issue with Private Marketplaces
Although they are often thought to be extremely beneficial, we uncover the issue with private marketplaces. Dive right in!
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Ad Spend on Video On Demand is Rising

As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
Ad Spend on Video On Demand is Rising
As a substantial traffic segment makes its way to video content available on streaming services and video platforms, advertisers are spending more on VOD services than traditional media formats year on year. Ad spend on video on demand is rising! Are you ready for it?
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Core Web Vitals for Publishers

Are you paying attention to them?
Core Web Vitals for Publishers
Core Web Vitals for Publishers Are you paying attention to them? Over the last few years, it seems like search engine optimization has been slowly
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Ad Standoff | Linear vs. Non-Linear Ads

Is one better than the other for publishers monetizing video?
Ad Standoff | Linear vs. Non-Linear Ads
Ad Standoff | Linear vs. Non-Linear Ads Is one better than the other for publishers monetizing video? For publishers who utilize videos on their websites,
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Why do Publishers fear Video?

And is the fear really justified?
Why do Publishers fear Video?
Publishers benefiting from a steadily-increasing yet consistent revenue stream from video content with pre-roll ads is not a rare phenomenon. However, some still have reservations and are not so keen on adding video to their sites for various reasons.
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Which Header Bidding Integration is better for you

And is it something you should consider?
Which Header Bidding Integration is better for you
Which Header Bidding Integration is better for you? And is it something you should consider? Header bidding is widely recognized as an effective and advanced
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How Video Advertising evolved into Video Monetization

And how it affects you as the 21st century Publisher
How Video Advertising evolved into Video Monetization
How Video Advertising evolved into Video Monetization And how it affects you as the 21st century Publisher The only thing that is certain in life
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2021 Wrap Up

A fresh off the press summary of 2021
2021 Wrap Up
The new year is right around the corner, but just before it begins, we wanted to summarize all the cool things we've put together this year.
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How Publishers can diminish revenue loss due to deprecation of cookies in 2022

And what can you do to make sure your revenue flow stays steady post deprecation
How Publishers can diminish revenue loss due to deprecation of cookies in 2022
Cookie deprecation has been pushed to 2023. Does it mean you can sit back and relax? Think again.
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Are Universal IDs the right solution for you?

And what are they in the first place?
Are Universal IDs the right solution for you?
Dive into our article and discover the world of Universal IDs, a potential replacement to third party cookies
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Why did Video become the most significant revenue stream for digital publishers?

Video is a successful part of every profitable revenue generation plan. But why? Let's explore!
Why did Video become the most significant revenue stream for digital publishers?
With video becoming a more powerful medium for knowledge sharing and broadcasting, it has effectively helped publishers diversify distribution channels, improve engagement with their assets, rank better on search engines, and, most importantly, monetize their content. So what’s changed?
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Kickstart Your Year With Vidazoo

New Year, All New Strategies
Kickstart Your Year With Vidazoo
As you look to fulfill your New Year's targets of better user engagement and enhanced monetization performance, we’ve put together a few actionable tips to set you on the right path.
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The Inevitable Shift in Digital Publishing

Navigating the Cookie Deprecation Era by Yoav Peled, VP Ad Operations, Vidazoo
The Inevitable Shift in Digital Publishing
Dive into the transformative phase of digital publishing amidst the deprecation of third-party cookies. Join us as we explore the implications for user privacy, advertising strategies, and the broader ad tech landscape.
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