PubTech in Review by Vidazoo

In this illuminating episode of "PubTech in Review," we sit down with Geoff Stupay, an expert from HUMAN, to unravel the complexities of Invalid Traffic (IVT), the nuances of data integrity, and the pervasive issue of malvertising in the digital advertising space.

Geoff brings a wealth of knowledge and experience, offering listeners a closer look at the innovative methods and technologies deployed to combat ad fraud. We'll explore the latest strategies to ensure the authenticity of ad traffic, the importance of maintaining pristine data in real-time bidding environments, and the tools necessary to protect your digital assets from malicious threats.

Tune in as we dissect the challenges and discuss proactive solutions for a safer, more transparent ad tech ecosystem.

Don't miss this episode to empower yourself with the insights needed to navigate the evolving threats and opportunities in today's digital advertising landscape.

Join us for a conversation that promises to enhance your understanding and equip you with the knowledge to take a stand against the unseen adversaries of the ad world.

We're diving deep into the nuances of the IAB Video Classification. It's been six months since the new guidelines rolled out, and it's time to dissect their impact and glean some insights.

🌟 Special Guest Spotlight: We're thrilled to have Hillary Slattery, Programmatic Director at IAB Tech Lab, joining us to share her expert perspectives. With Hillary's insider knowledge, we'll explore how these classifications have reshaped the digital advertising landscape.

Expect to learn about:

• The real-world effects of the IAB's video classification changes.
• Key insights and challenges faced by the industry.
• Predictions and strategies for navigating the evolving ad tech space.

This is more than just a discussion; it's an opportunity to understand the future trajectory of digital advertising. Whether you're a seasoned professional or just curious about the industry, this episode is packed with valuable insights.

Stay tuned, and don’t miss out on this enlightening conversation. Let's unlock the secrets behind these significant changes together!

Link to the IAB Tech Lab guidelines: https://bit.ly/plcmt-implementation

In this episode, Daniel Slivkin, our CEO and GM at Perion, hosts Gilad de Vries, Chief Strategy Officer of Outbrain. Together, they explore the future of native advertising and Outbrain's journey before and after the IPO.

You can't miss this episode!

In this episode, Daniel Slivkin, CEO and Co-Founder of Vidazoo, hosts Doron Gerstel, CEO of Perion Network to discuss challenges and opportunities in the adtech sector this year.

Tune in to an episode that you simply shouldn't miss!